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⚽Become a Build-A-Bear Football Champion! 🏆

Football fever is here, and we’re celebrating with a fun in-store challenge!

From June 11 to July 19, visit our Build-A-Bear Workshop Gallerian store and put your football skills to the test in our Football juggling challenge.

Can you keep the ball in the air?

Show off your football juggling skills by keeping the ball in the air using only your feet. The goal is simple: make as many consecutive touches as possible without letting the ball touch the ground!

How it works

⚽ Visit the Build-A-Bear Workshop Gallerian store during one of the challenge sessions

⚽ Take part in the Football juggling challenge

⚽ You get 3 attempts to achieve your best score

⚽ Your highest score will be recorded on our leaderboard

⚽ Check the Top 10 players of the week in-store

Win a Build-A-Bear Football Bear!

At the end of each competition week, the participant with the highest score will be crowned our Football Champion and win a Build-A-Bear Football Bear.

Competition categories

To make things fair and fun for everyone, we have two age groups:

👧 Children under 10 years old

🧑 Participants aged 10+

Weekly competitions

A new winner will be selected every week:

Weekly competitions A new winner will be selected every week:

🏆 June 11–14

🏆 June 15–21

🏆 June 22–28

🏆 June 29–July 5

🏆 July 6–12

🏆 July 13–19

That means multiple chances to become a champion throughout the tournament!

Challenge hours The Football juggling challenge will be available during the following time slots:

Monday – Thursday

⏰ 10:00–12:00
⏰ 13:00–15:00
⏰ 17:00–20:00

Friday

⏰ 10:00–12:00
⏰ 13:00–15:00
⏰ 18:00–20:00

Saturday

⏰ 10:00–13:00
⏰ 17:00–19:00

Sunday

⏰ 11:00–13:00
⏰ 17:00–19:00

⚽ Can you beat the competition?

Show off your football juggling skills, climb the leaderboard, and compete for your chance to win a Build-A-Bear Football Bear!

From April 17–19, visit our Gallerian store and spin the wheel for a chance to win fun prizes for your furry friend!

Spend over 500 SEK and get the opportunity to try your luck — every spin brings a surprise!

We look forward to seeing you in store!

* Valid for purchases over 500 SEK

From 15–30 April 2026, we are launching a special limited-time campaign in our Gallerian store only, featuring 8 selected furry friends at special prices.

Every two days, a new furry friend will be revealed at a special offer price – giving you a reason to visit us again and discover what’s next!

All featured items are exclusive to the Gallerian store, making this a unique opportunity for collectors and fans.

Follow Build-A-Bear Instagram and Build-A-Bear TikTok to stay updated and make sure you don’t miss the furry friend you would love to create for yourself!

Looking for a free of charge, fun, educational field trip for kindergarten children that combines creativity, teamwork and play-based learning?

The new Build-A-Bear School workshop offers exactly that — a unique, hands-on experience designed for children aged 3–7.

What is Build-A-Bear School?

Build-A-Bear School is a free, group-based workshop experience for kindergartens, where children actively participate in creating a furry friend together.

The goal of the program is to support:

• Creativity
• Cooperation
• Communication
• Empathy
• Storytelling

All in a playful and age-appropriate environment outside the classroom.

How the Workshop Works

The experience takes place in a Build-A-Bear Workshop store in your selected location (Gallerian Build-A-Bear Workshop, Mall of Scandinavia or Täby Centrum XS Leksaker store) and lasts approximately 30-40 minutes.

Each session is structured as a guided educational journey, where every child has a role in bringing a furry friend to life.

Step-by-step experience:

• Children prepare the workshop and learn how plush toys are made
• Together, they choose their new furry friend (from selected options)
• Each child participates in the stuffing process
• The group takes part in the magical heart ceremony
• The furry friend is named together
• Fun in-store games and activities complete the experience

What Each Group Receives

Every participating group enjoys a complete experience, including:

• A furry friend created together
• A birth certificate for the furry friend
• Bear Builder School diploma for each child
• Bear ears for all participants
• Coloring sheet
• A satin heart keepsake for each child

Educational Value for Children

This workshop is more than just fun — it is designed as a learning-through-play experience.

Children:

• Practice teamwork and decision-making
• Learn to listen and cooperate
• Engage in creative thinking
• Experience a structured but playful process

It’s a perfect balance between education and entertainment.

Practical Information for Kindergartens

• • Duration: ~30-40 minutes
• Availability: Monday to Thursday
• Time window: Starting from 10:00 (latest finish ~11:30)
• Target group: Children aged 3–7
• Participation: Together with teachers
• Cost: Free of charge

To ensure a smooth experience, groups are asked to:

• Provide a participant list in advance

When Can You Join?

To secure your preferred time, we recommend booking:

• At least 1 week in advance
• Ideally 2 weeks in advance

Why Choose Build-A-Bear School?

This program offers something truly unique:

• A memorable outing outside the classroom
• A shared creation experience
• A lasting emotional connection with the group-made furry friend

It’s not just a visit — it’s a story children create together.

Book Your Visit

Interested in bringing your kindergarten group to Build-A-Bear School?

Get in touch at: kundservice@buildabear.se

Hello Kitty® is here and ready to enchant you with your favourite characters! Which is your favourite – Cinnamonroll, Kuromi, My Melody or Hello Kitty? Now you can get them at Build-a-Bear Worskhop and online. The cute characters from Hello Kitty world have arrived to Build-A-Bear Sweden and are ready to come home with you! Will you choose a new furry Hallo Kitty friend and add a beating heart, voice recording and amazing clothes and accessories to it or will you choose your plushie from Build-A-Bear Mini Beans Hello Kitty collection to cuddle and cherish?

Build-A-Bear Workshop in Gallerian now open! Come to experience the magic and make yourself a unique furry friend! We are located on the ground floor, just a short stroll away from the main entrance. Come spend time with your family, loved ones and friends, and experience the magic of Build-A-Bear. Perfect occasion and perfect gifts for any occasion: birthdays, Christmas, graduations, date nights, proposals, Valentine’s Day, Easter and more! Build-A-Bear has for every season a special collection: right now you can enjoy Halloween collection and very soon the Christmas collection, with some timeless favourties and many new novelties. We also have some very special local products, that Swedish people and also tourists will love. The assortment is growing and changing all the time – come and see what fun novelties are in the store! A warm welcome to Build-A-Bear Workshop in Gallerian! Come over to explore and bring a little more heart to life!

Gallerian Build-A-Bear opening on 18.10 at 11.00
Let’s celebrate together!
We have planned some gifts and surprises for the opening:
– first 50 customers will get a very special and exclusive goodiebag – something to remember this special occasion by
– every customer can spin the wheel of fortune and win fun accessories for their furry friend. Come and find our what you can win!
– Lil Pudding bear (925720BAB) has a very special price for the opening week only – come and get the teddy for only 179 kr
– join the raffle at the event and 10 lucky customers can win the Build-A-Bear experience (worth 500 kr) – sure you want to be one of the lucky ones? 
– we have a special discount offer for buildabear.se  – come and get your coupon! 
– discover the Halloween collection and many other novelties 
– join the celebration and share your emotions – we will be happy to share your content on Build-A-Bear Sweden Tiktok and Instagram accounts!

Join Build-A-Bear newsletter to be the first to know more info about the event and news about offers and novelties!